Privacy Policy

Last updated: September 2025

1. WHO WE ARE

Pathfinder Insights operates the Secondary School Compass tool ("we", "us", "our"). We are committed to protecting your privacy and handling your data responsibly.

Contact details:

Email: hello@pathfinderinsights.co.uk

2. WHAT INFORMATION WE COLLECT

Information you provide directly:

Contact details (name, email address)
Payment information (processed securely by our payment provider)
Questionnaire responses about your school preferences and priorities
Basic information about your child (age, current year group, general needs - no sensitive personal data)

Information collected automatically:

Website usage data (pages visited, time spent, browser type)
IP address and location data
Cookies and similar tracking technologies

3. HOW WE USE YOUR INFORMATION

To provide our service:

Generate your personalized school choice report
Send you the companion guide and report via email
Process payments securely
Provide customer support

To improve our service:

Analyze usage patterns to improve our questionnaire and reports
Understand which features are most valuable to families
Develop new tools and resources

Marketing (with your consent):

Send you updates about new tools and resources
Share relevant educational content and tips

4. LEGAL BASIS FOR PROCESSING

Contract performance: To fulfill our service agreement with you
Legitimate interests: To improve our services and prevent fraud
Consent: For marketing communications (you can withdraw anytime)

5. WHO WE SHARE YOUR DATA WITH

We never sell your personal data. We only share information when necessary:

Service providers:

Payment processors (Stripe/PayPal) for secure transactions
Email service providers to deliver your reports
Website hosting providers (Wix)
Analytics providers (Google Analytics - anonymized data only)
Questionniare data collection (Fillout Inc.)
Secure data storage (Google)

All processors maintain appropriate data protection certifications.

Legal requirements:

If required by law or to protect our legal rights
To prevent fraud or illegal activity

6. INTERNATIONAL TRANSFERS

Some of our service providers may process data outside the UK/EU. We ensure appropriate safeguards are in place through:

Standard Contractual Clauses
Privacy Shield certification (where applicable)
Adequacy decisions by relevant authorities

7. HOW LONG WE KEEP YOUR DATA

Personal details: 7 years for tax and business records Questionnaire responses: 3 years to improve our service Marketing consent: Until you withdraw consent Website analytics: 26 months (Google Analytics default)

You can request earlier deletion at any time.

8. YOUR RIGHTS

Under UK GDPR, you have the right to:

Access your personal data
Rectify inaccurate information
Erase your data (subject to legal obligations)
Restrict processing
Data portability (receive your data in a structured format)
Object to processing based on legitimate interests
Withdraw consent for marketing communications

To exercise these rights, email hello@pathfinderinsights.co.uk

Data requests may take up to 30 days to process due to our distributed storage system.

9. CHILDREN'S PRIVACY

Our service is designed for parents/guardians. We do not knowingly collect personal data directly from children under 16. The information we collect about children is limited to basic educational needs and is provided by parents/guardians only.

10. SECURITY

We implement appropriate technical and organizational measures to protect your data, including:

SSL encryption for data transmission
Secure hosting infrastructure
Regular security updates
Access controls and staff training

11. CHANGES TO THIS POLICY

We may update this policy periodically. Significant changes will be communicated via email or prominent website notice.